Consumer Brand and Quality Perception of BMW
Khant Sithu Zaw, Kanyarat Sae-liu, Phone Htet Paing, Pham Thi Thanh Thom, Santosh Painuly
The main focus of this project is to learn and understand the market position of BMW in different regions in term of quality and consumer trust. It also plan to focus on developing a methodology based on the factors that create the relationship between brand and consumer’s purchase decision. This project “Consumer Brand and Quality Perception of BMW” has come up with different analysis and evaluation of consumers’ perception and feedbacks on luxurious brand, BMW. This is considered to be our primary research and it will be done by conducting survey on random people ( 50 per region ) in selected regions. But we will also be focusing on findings from article journals, and reports which are secondary research of this project and doing this can support our primary analysis and strengthen our hypothesis.
According to our findings, we have derived a few conclusive facts. The consumer’s purchase decision towards the product is based on how much did the product satisfy them in the past, and how much information the consumer has about the brand.
