Jurong Bird Park
Haochen, Baiqi Wu, Yutong Liu, Eugene Tay
The Singapore Jurong Bird Park was opened in the early years of 1971 housing more than 5000 birds across 400 species. The park was also Singapore's first wildlife park and Asia's largest bird park which attracted people from all walks of life. The main aim of this project is to understand what the public, especially targeted to families on what they expect to see and experience at the new Jurong Bird Park located at Mandai. Furthermore, the movement of the birds to the new park would expect certain risk such as illness, diseases and even birds going missing due to the movement that caused some of them to escape out of the park. Therefore, public and organisations that are concerned on the natural habitat of Mandai which will soon become a commercialised park and the public would voice out their comments and unhappiness which attempts to prevent the mega project from continuing. Primary research would be done through the conducting of survey and interviewing would identify the expectations the visitors would like to see at the new park as well as understanding the voices of people that disagree to the movement due to environmental issues and the safety of the birds. The survey is targeted specifically to families that are categorised into 3 segments, mainly local families, foreigners working in Singapore with their families and visitors and their families. Through the different categories, we can identify who would visit the parks more often and also those who are concerned on the well being of the park. Lastly, through these expectations and concerns, 5 creative ideas would be suggested to revitalise the stagnated park to sustain in the tourism sector, grow to attain new sources of revenue. At the end of this project, there would at least be some solutions to the displacement of natural habitats in Mandai and produce integrative ideas to resolve the potential problems.
