Car Sharing and BMW DriveNow Program: Opportunities to launch in Asia
Swan Pyae Naing, Daniyar Sultanov Reuben Bogogolelo, Min Khant Aung Li Cheng Jun Our group defined project objectives, which are...
BMW DriveNow
Nguyen Thi Mai Huong, Swe Zin Myrid Han Chandra Pragoyo Sunardi, Xie Xin Hang, Hoang Viet The main aim of our project is to understand...
BMW DriveNow
Melvin Yeonata, Yeo Ke Wen Samantha Chen Wei Ching, Wenlang Su Nikhil Sukhwani, Venisya Theodoros Our project is focused primarily on BMW...
Consumer Brand and Quality Perception of BMW
Fiona Tan Hooi Xin, Mehan Lategan Jason How Fee Koy, Gunnar Michael Donovan Yury Kasradze, Sarah Jasmine Consumer brand perception is...
Consumer Brand and Quality Perception of BMW
Khant Sithu Zaw, Kanyarat Sae-liu, Phone Htet Paing, Pham Thi Thanh Thom, Santosh Painuly The main focus of this project is to learn...
BMW DriveNow: Expanding into New Markets by Understanding Current Markets
Member: Nicholas Tan, Kornrarat Ngamchueachit Shenhai Chen, Yuqing Zhou Jie Yang, Tianyi Yu BMW DriveNow is a car sharing service that...
The BMW Consumer Brand Case: Perception from Asian developing countries
Members: Chu Thach Thao, Pathustan Bhakdinarinath, Tee Zhi Jie, Htoo Htet Aung, Chen Xiao Han, Kong Wen Yao Our project main objectives...