Car Sharing and BMW DriveNow Program: Opportunities to launch in Asia
Swan Pyae Naing, Daniyar Sultanov Reuben Bogogolelo, Min Khant Aung Li Cheng Jun
Our group defined project objectives, which are following: (1) describe BMW’s Servitization Packages and its delivery through DriveNoww, (2) analyze the program’s performance in different countries, (3) examine perception of potential customers on BMW Servitization Package from different perspective, (4) evaluate the program’s potential of launching in Asian countries. To do that, our group is focused on using questionnaire for random participants in United Kingdom, Netherlands, France, and Singapore. Our group wants to compare results from European countries with the program running already and SingaporeThe sample size will be 200 respondents with 50 for each country. Our secondary data comes journal articles, books, and online resources that provide related information about car sharing concept, BMW brand itself, and DriveNow Program statistics.
By combining findings from both primary and secondary data, we will be able to tell whether there is a potential for BMW to launch its program in Asia in terms of profitability and customer perception.
