BMW DriveNow
Nguyen Thi Mai Huong, Swe Zin Myrid Han
Chandra Pragoyo Sunardi, Xie Xin Hang, Hoang Viet
The main aim of our project is to understand the attitudes and preferences of customers by creating the BMW DriveNow car-sharing service in South-East Asia, and based on the analysis we will explore the positive outcome on customers’ behaviors and purchase willingness so as to satisfied customers with BMW DriveNow car-sharing service. Our team comprising 5 people, first working on determine how servitization and sharing platform can affect the service industry and BMW DriveNow car-sharing service from journal articles, based on the research we come out with related survey questions, the sampling style would be simple random sampling which makes all frames have same chance to be selected. The sampling size would be 250 people evenly from Singapore, Indonesia, Myanmar, Vietnam and Thailand in order to understand people’s attitudes to BMW DriveNow car-sharing in South-East Asia and provide best service and satisfy the customers.
