BMW DriveNow
Melvin Yeonata, Yeo Ke Wen Samantha
Chen Wei Ching, Wenlang Su
Nikhil Sukhwani, Venisya Theodoros
Our project is focused primarily on BMW DriveNow Program – A car sharing program that is well-known in Europe and currently branching over to the US market making huge amounts of profit thus saving BMW from its financial crisis back in 2009. The ultimate question is – How does BMW turn the table from a near total defeat/bankruptcy into a great success? A question which we will explore together as we explain the key importance of Servitization and Sharing Platform contributing to their success. As a team, we have gathered data from both primary and secondary sources. Our primary data came from an online survey (Qualtrics) to Europe and the secondary data came from scholarly journal articles. We aim to obtain at least 300 responses from the online survey alone and using SPSS for an accurate review and representation of the collected data in both quantitative and qualitative approach.
