Piana Miele: Honey Market Analysis in Asia

Group D-2
Sep 8, 2017
1 min read

Andre Sardino Arno, Constant Hughes Treherne,

Jasson Didhi Kumala, Thant Htet Aung He Huaqing, Yang Jingjing

Our project aims to explore different possibilities of strategies and come out as a recommendation of which asian market is suitable for Piana Miele to enter. The investigation follows in depth research on focusing wide range of different major asian countries (up to five countries) such as Singapore, Indonesia, South Korea, Japan, and China. The final conclusion of our project will not be limited to only one asian country but more likely end up as comparison and contrast between other countries as well such as (1) different advantages and disadvantages of market entry analysis in different countries and (2) different possible risk management of different countries. Our team will be focusing in utilizing different types of resources such as internet, books, past journal articles, interviews, and survey. The interviews will include at least one company expert whose expertise in food manufacturer/distribution to share advice of what possible strategies are valid in the designated country. The target sample size of our survey is at least 200 respondents in order to have accurate data that will support our project’s goals and aims.