Piana Miele
- Group D-1
- Sep 5, 2017
- 1 min read
Members:
Diraj Ravikumar, Hansel Tertius,
Hoang Thi To Linh, Miki Tanahara Pierre Jordan Harrison, Nguyen Dang Thien An
Piana Miele is a well-known and established honey brand based off of Italy and sell the highest quality of honey and other bee products. Our team intends to establish Piana Miele to a newer market located in Asia, and our team has chosen Hong Kong as it is an ideal location to sell Apicolutra Piana’s products, determine the competitive landscape, possibilities and challenges to enter Hong Kong’s market, come up with marketing strategies, methods of distribution and forecast the market and sales revenue with the methodologies based on primary and secondary data.
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